It has often been said that digital marketing is soon going to be the next big thing in the future. Now it has indeed become that. However, many of us struggle to understand “What exactly is Digital Marketing ? “
Digital Marketing in a nutshell
It is a simple form of marketing of the products and services through the use of electronic devices. In a way, it means companies can avail the golden opportunity to advertise their products through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. One of the critical questions that often emerge is whether digital marketing is only online or not. Well, the answer to this question is that it is both online as well as offline. To carry out full-fledged marketing, both of them matter equally.
The reason why various companies give digital marketing so much importance is that people spend a great deal of time on their phones. So what better way of gaining their attention than their phones.
Online marketing has gained a lot of momentum over the past few years. Let us enumerate the various types of online marketing.
- Search engine optimization ( SEO )
- Search engine marketing ( SEM )
- Content marketing
- Social media marketing
- Pay-per-click advertising
- Affiliate marketing
- Email marketing
The above list consists of SEO, which is regarded as the foundation of online marketing.
Why it is important?
Offline marketing is also playing its part, though not as much as online marketing. However, a relatively new term by the name of enhanced offline marketing has come up recently, which has become popular amongst companies these days.
Enhanced offline marketing is offline but is enhanced by electronic devices.
The most sought after feature of offline marketing is electronic billboards. They can be seen in almost all the big cities filled with skyscrapers were attracting eyeballs is not a cakewalk. Big, electronic billboards force the passer-by to have a look at it at least once.
Digital marketing is getting bigger and better day by day, and companies all over the world are fully aware of its uses and wish to make the most of it.