Web Analytics
Over three-fourths of the entire population looks for the product online before reaching out to buy it, and therefore having a robust online presence is quite essential these days. The appearance of your work on the web attracts the people to buy your service or product. The best way to attract potential customers is to have a detailed online image by constructing an informative website. The golden rule is to create traffic on your site. This traffic is directly proportional to an increase in sales and hence increase in the revenue, which is the ultimate goal of any business. For achieving this, one should know how to improve the website conversion rate.
WHAT IS WEBSITE CONVERSION RATE?
Website conversion is the percentage form based on the ratio of people that are directed towards your website to buy or view your products or services. It is the segment of visitors who convert an offer. The visitors can be converted through direct links, webinar registrations, sales, etc.
Here are some of the tips to increase the conversion rate of your website:
- Use Of Heat Maps: It is vital to know where your customers are gravitating. This will help you see the nature of your target audience and hence will let you know about your lacking point. Heat Maps provides you with the breakdown of the most visited pages of your site. The use of it will allow you to know the pages that are not getting a positive response, and rebuilding those pages is the best option at that time.
- Remove distractions: It is proven that removing unwanted navigations from the page can increase the conversion rate for the website by 40%. It is not an easy task to remove distractions as many of them are essential for your business, so this eliminating these has to be done smartly and wisely. You should remove as many distractions as you can. Some unwanted navigation could be a confusing image or testimonial.
- Creating contact forms and Call-to-Action buttons: It is a smart choice to know a little more about your potential customers. One of your top concerns should be to get their email address and phone number. This will create a direct link between you and your customers. Adding a Call-to-Action button gives a hint to them about what actions they should take.
- Opting up for a professional team: The most efficient way to increase the conversion rate on website is to hire a team of professionals who can provide you with an informative website. You need to update your site regularly.
- Building a trustworthy website: To improve your online presence, providing good quality proof, your previous work is essential. This creates trust. Also, you should have reviews of your loyal customers. This will gravitate the visitors to purchase the product or the service.
CONCLUSION
Creating a strong and positive image of your product or service on the web has become the need of this hour because over 70% of the potential customers surf the web before using it. To achieve this, you need to increase the website conversion rate. This can be done by using heat maps and by eliminating all the unwanted distractions. Also, you should hire a professional that keep can maintain the quality of your website.
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