Content writing is a diverse and highly in-demand skill for industries and businesses all across the world. There are different Content Writing practices which makes it a great career in modern era. It has emerged as one of the leading and versatile professions that is gaining the attention of the masses. While it is not very complicated to learn this skill, it certainly isn’t the easiest either. You require consistency, patience, feedback and adaptation. With constant work and input, anyone can transform themselves into a proficient, skilled and expert content writer. There are many courses, training and mentorship programs that help learners transform their skillset and ace this profession.
This blog entails comprehensive and recommended tips to help budding writers polish their skills. We have listed ten of the most widely practiced and adaptable tips that help you elevate the standard of work. These tips focus on all the components that go into content curation: writing, editing, publishing or promoting. The main focus is to mould one’s writing skills in a way that guarantees profitable and satisfying outcomes.
What is Content Writing?
How many times do you hear the phrase “content writing” on a daily basis? Several people have conversations about writing being a versatile and exciting field of work. But have you ever wondered what this field actually refers to? Truthfully, the answer to this question is enormously wide and all-encompassing. We may not even realize it, but we consume endless forms of written content daily. Take a close look at the list given below.
- Instruction manual for a washing machine
- Textbook or magazine
- Terms and conditions of life insurance policy
- FAQs about a product from your online shopping wishlist
- A quirky caption of your favourite brand’s Instagram post
- Recipes for your childhood comfort food
- Chemical composition of a shampoo
How many examples have you encountered in the last 24 hours? There is a high chance that you will tick off more than 3 of these options. These are all examples of content which we see and need in mundane. No matter what type, if you see any written content, the work of a skilled content writer is behind it.
From the above, we can gather a good idea about what is content writing. It is a highly in-demand and well-paying profession that is gaining worldwide popularity. If this field of work interests you, we suggest you keep reading. This blog will discuss the ten content writing best practices. Use them to brush up on your skills and make yourself industry-ready!
Why do Companies Hire a Content Writer?
Now that we know what is content writing, let us talk about the never-ending surplus demand for it in today’s time. Writers are needed in every setting for all niches and industries. But what is it about these professionals that make them so requested for? A professional content writer is a golden asset for any company’s qualitative growth. They have a broad approach to work that can contribute to the establishment’s overall growth.
- Drafting emails, Proposals and Brochures
- Formulating Legal Documents
- Engaging in Technical Content
- Developing SEO-Centric Content
- Working on Webpage Content
- Writing Blogs, Scripts, Newsletters, Ads, and Social Media Copies
- Collaborating with other Departments to Achieve Targets
- Correcting and Editing Any Existing Content Pieces
Depending upon the company’s requirements and working style, they may hire freelance writers or full-time employees. The form of employment doesn’t change the fact that there is an undeniably vital need for qualified content writers in companies. Large corporations and small businesses can benefit from skilled writers’ services.
Top 10 Best Content Writing Practices
Now that we are aware of the basics of the content industry, let us talk about content writing best practices which can help you master this skill in no time. Below, we have listed ten of the finest and most highly advised ways to improve your writing skills. Let us explain these steps in-depth with examples and see how you can apply them in your career!
Determine the Focus Keywords
When you begin to write, the foremost step is to research your writing topics. Doing this helps you eliminate chaos, structure your work, be precise in writing, save time and niche your content. Finding relevant focus keywords helps you take care of all these pointers. It is a strategic practice that is becoming increasingly common among writers. It also contributes to SEO (search engine optimisation) growth. Multiple tools assist you in finding trending and competitive keywords.
Let us understand this by an example. Suppose that you have a culinary blog. Food is a large and dynamic industry with endless niches. How do you decide which topics and highlighting keywords will get the audience’s maximum attention? In such a case, finding focus keywords helps you save the labour of writing extra content and serve your audience with the content they want to read.
Personalize your Content
Today’s world is flooded with AI-generated outputs for almost everything. Content is no exception to this technology-boosted growth. There are endless tools and bots ready to generate written content with the click of a button. While this may sound like a win-win, there are multiple downsides to this automation technique. Mass-produced content can lead to monotony, repetition, and lack of interaction and engagement.
The key to making your content stand out is adding hints of personalisation and engrossment. Creating compelling content is one of the driving forces behind a successful content copy.
You can personalise your content by making the simplest modifications. You can ask questions, draw examples from mundane life (much like this blog!), or quote catchy references. In certain cases, breaking the fourth wall may also be a good idea to keep your readers on their toes. Find ways to maintain the reader’s interest in your content by increasing your content’s personal value.
Practice Consistency and Stay Regular
One of people’s biggest fears about content is the anxiety and apprehension around sharing their work. Many writers keep their work to themselves and are sceptical about publishing their writings. They have a fear of being judged or receiving poor reactions.
Knowing how to write content is something many people know. You must upskill the art of showing up to stand out from other writers. Draw a weekly/monthly plan for yourself and post something on a pre-decided platform. Doing this will boost your confidence, have a healthy routine and get you comfortable with going public.
Even if you think your work isn’t the best, consistent posting will help you refine your skills simultaneously. When you publicise your work, your audience can see the graph of your professional growth over a while. This gradual approach helps you gain credibility and transparency.
Make Changes and Edits as Per Need
Edits, modifications and changes are part and parcel of any creative process. As humans, it is normal to have certain errors and faults in your work. Instead of losing sleep over them, correct them and make peace with them. Even the most expert writers tend to have minor slip-ups in their work. As a writer, it is critical to learn from your mistakes and carry them with grace and productivity. Content writing is a highly flexible and malleable field. Use this fluidity as an advantage to enhance your work quality and correct your faults.
You must also have the willingness to accommodate constructive criticism. You may receive feedback from readers, mentors or even your peers. Instead of viewing them as offensive remarks, try to extract the beneficial areas of improvement for yourself.
Add Eye-Catchy Visual Content
One thing about any audience consuming content is the short-lived attention span. It takes fractions of a second for readers to get distracted/bored and hop onto the next exciting thing. If this is the case, how do you keep your readers’ engagement intact? Luckily, the digital world offers solutions to these questions.
Schemed use of visual media, along with your written content, can help you elevate the quality of your work. This technique kills two birds with one stone by concurrently catching your audience’s eye.
There are endless options for adding GIFs, hyperlinks, emojis, charts, tables and pictures to your content writing practice. When using visual media, remember to maintain a carefully planned strategy. Use an optimum amount of additions. Try to add only relevant and contextual media that aligns with the intent of your content. Sort out any licensing or copyright issues to avoid complications later on.
Develop a Data-Driven Approach
Let us get one thing out of the way: numbers do not define your worth as a writer. Having said that, you must plan your content writing approach per the data you receive. You may be wondering, “isn’t that really contradictory?”. The truth is, there is a mixed perspective to this take. Let us understand how.
When you begin posting content, the platform you post it on gives you analytics to keep track of your work’s progress. You can plan the flow and strategy of your content by interpreting these numbers. Some posts may perform well, while some may not. The key is to extract productive takeaways from the data to improve your work quality.
When dealing with numbers, remember not to take things personally. The numbers are not a reflection of you as a person. They are merely a measure of your professional performance.
Maintain a High Content Readability Score
Similar to a scoreboard in sports, “readability score” is the term in the content writing world. This score is a depiction of your writing style and flow. The higher your content’s readability score, the higher your content’s quality. The ideal score is derived from a formula known as the Flesch reading-ease test. It ranges from 0-100, wherein 60 is the considerable average. When you curate your content, aim for a readability score higher than 75. It will guarantee a fruitful and audience-oriented content delivery.
If you do not wish to follow the Flesch test, other measures are available to keep your readability in check. Yoast SEO, Grammarly and Hemmingway are some of the most popular and recommended tools. These tools outline certain guidelines and suggestions that ensure a good readability score. You must abide by them to create engaging and fun content.
Consistency in the Voice Tone
When you get into content writing, it is vital to ensure your tone is as layman as possible. This implies your content delivery must mimic the tone of a face-to-face conversation. Doing this makes sure that your audience stays in sync with your writing. The key to a good piece of content is fluency in the language. If you can conversate with what you have written, it indicates a consistent and engaging tone.
Moreover, a consistent style and tone also build your brand/business identity. Analyse any of your go-to multinational brand’s content patterns. Let us study Amazon as an example. The brand’s voice tone focuses on delivering all kinds of products worldwide. Hence, they build their brand’s entire content strategy around this ideology. You must also identify and structure your work’s voice tone for assured success.
Use Relevant Tools to Rank Higher on Search Engines
SEO, a popular acronym for search engine optimisation, is every content writer’s biggest frenemy. Why frenemy, though, you may ask? Yes, there are obvious advantages to having your content rank high when SEO tactics are utilised correctly. However, accommodating these practices in your writing can be overwhelming and tricky. Maintaining good content quality while incorporating the right keyword density is challenging for many writers.
Regardless of the hardships, having optimised content is a one-way ticket to reaching the highest peak of any search engine. There are endless tools available that can guide you through these procedures. They are built to simplify the technical aspects of optimisation processes.
If you feel confused or intimidated by this step, signing up for a training course can be helpful. The content writing courses in 2023 are crafted with a perspective that accommodates SEO strategies.
Extract the Benefits of Social Media
Social media is a blessing in disguise for budding writers. Aside from the funny reels and hot gossip about celebrities, there are many benefits for those with an eye for content. The trending topics and fads serve fresh ideas and inspirations on a silver platter. You can jump on the opportunity to create enticing and attractive content pieces based on the trends of each day. The public nature of social media also allows you to find potential collaborators and network with like-minded professionals. These connections provide fruitful benefits for your career.
Besides the learning factors, social media also assists you in the search for the job of your dreams. By strategising your online presence, you can find work opportunities best fitted to your interests. Conversate with potential leads, make meaningful posts and share your portfolio to bag new chances.
To wrap up our discussion, we have comprehensively examined the ten expert-recommended practices for improving content skills. These tips are preached by experts and professionals worldwide to help budding writers build proficient and industry-ready skills. If you want to establish a content writing career, implement these practices and see a qualitative change in your professional practices. Some numerous tools and courses can guide you to practise your skills effectively. Take advantage of the endless online facilities to elevate your skill set and become a qualified, in-demand fit for any content writing company!