Today’s advanced age is where people have built whole entrepreneurship empires online. Large multinational corporations and emerging small businesses have established an online presence to mark their relevance in the market. However, simply having an online domain doesn’t suffice for the need of the hour. One must be goal-oriented enough to optimize their content according to the search engine’s demands and aim for higher ranks. This ideology birthed the concept of what we today know as “search engine optimization”, more likely known as SEO. It is a series of practices and techniques that can help your content score higher rankings in search engines. One thing that you may be surprised to learn is that even SEO is categorized into various types. There are different approaches to the optimisation process, each with a different focus target. You will find about 6-8 different kinds of SEO approaches. This blog will focus on on-page SEO, also known as on-site SEO.
We will learn about this category of optimisation in detail. We have also shared the top eleven tips for incorporating this technique into your work. By implementing these suggestions in your digital content, you can skyrocket your growth and reach the top peaks of search engines. This blog has a detailed on page SEO checklist that you can use as a cheat sheet for promoting your digital presence.
On-Page seo techniques you need to know about
Living in a digital world accustoms you to certain phrases and acronyms. SEO is one such acronym you must’ve heard multiple times by now. But what exactly does SEO stand for? Search Engine Optimisation is the practice of improving your digital content in ways that ensure a higher rank on social media. Securing higher ranks guarantees clicks, visibility, leads and even conversions. All these components are crucial for creators, brands and businesses. But did you know the existence of something the digital marketing world knows as on page SEO?
Many people are unaware of the variety of types of SEO practices. Yes, you heard it right! There is more than one way to optimise your content to generate goal-oriented results. Each type deals with a different approach, target and functioning principles. Let us begin by knowing more details about what is on page SEO.
In the simplest of terms, any optimisation-related changes within a page refer to the process of on-site SEO. It covers all the technical optimisation activities present on a particular page. This can cover content, headings, titles, or even URLs. The main function of these on page seo techniques is to help search engine crawlers understand the purpose of your content. If it suits the engine’s demands, you get rewarded with a high rank for your specific niche/topic/target keyword. This is the most common and easily understood form of content optimisation. Favouring a search engine’s algorithms and rules is a sure-shot way to achieve better rankings.
11 On Page SEO Techniques to Get High Rankings
Now that we know about the basics of on page SEO, let us learn some ways to incorporate it into your work. The maestros of the digital marketing world frame the following tips. Years of growth, detailed analysis, changing work frames and new trends have led to the emergence of these seo techniques. Experts swear by them to help rookies and experts refine their promotional strategies. An added benefit of these tips is their focus on all the contributing aspects of on page optimisation. This comprehensive approach helps marketers have a well-planned and thorough promotional strategy. So, without any more delay, let us learn about the eleven on page seo techniques to get high rankings on SERPs..
Publish Good Quality Content
The first and most obvious key to successful promotion is maintaining a high content standard. Having a qualitative output is the most attractive highlight of any optimization strategy. If you compromise on your work’s overall quality, no amount of strategies can help you save your content. The social media world has coined a quote which states that “content is the king”. This statement holds important weight for all creators and marketers. The advantage of these two beneficial practices is a fruitful combination for providing effective results.
To uphold a good standard of content quality, keep in mind the following points.
- Write in layperson language
- Be unique and innovative in your approach
- Avoid fluff or irrelevant content
- Have a tasteful and balanced inclusion of multimedia
- Follow the intent of your content
- Do not copy and paste from other sources
- Have a thorough research process
- Check for any spelling or grammatical errors
Optimize your Page Titles and Meta Descriptions
Many people underestimate the value of well-planned, structured and carefully crafted titles and meta descriptions. But what exactly do these two terms mean?
A page title is as self-explanatory as it gets. It is the first impression of your content. A title encapsulates the whole purpose of your content in a phrase. On the other hand, a meta description is a summary that is shown on the search engine result pages (SERPS).
Now that we know what title and meta descriptions mean let us learn their importance and the need for optimisation. Maintaining a well-intended and meaningful title is the key to grabbing the audience’s eye. Similarly, a precise meta description helps you sell your work at a glance. Ensure to incorporate your focus keyword in both these elements to boost your search results by tactfully gaining audience attention.
Optimize the Page Content
Above, we read about the importance of content quality and its importance in promoting on page SEO. Another on page seo technique that plays a crucial role is the optimisation of the content itself. We understand that maintaining the quality of content while considering the on page SEO checklist. Achieving the right balance between the two can feel challenging and even impossible. However, practice, consistency and the right guidance can give you well-optimized content output.
There are no hard and fast rules of what is the right way to incorporate optimisation in your web content. However, search engines have proposed certain guidelines of what is preferable in a high-ranking webpage. These are as follows.
- No plagiarism
- Adequate formatting
- Elimination of grammatical errors
- Keep the content length between 1500-2000 words
- Use of basic and understandable words and language
- Targeted use of keywords
- Editing and modification as per requirement
- Take care to optimise multimedia content too
Format your Headings Accordingly
When reading any online web content, the quality of headings makes or breaks the reader’s attention. This is because the audience prefers a crisp, precise and to-the-point summary of what they will be reading. Additionally, search engines also prefer bifurcated and well-structured content with the imperatively planned use of H1, H2 and H3 HTML tags. H1 is the main heading after the title, while H2 and H3 are the subheadings.
When formatting your web content, having readable, optimised, and adequate headings is necessary. This is another step closer to securing a high rank for yourself. You can keep in mind the following steps for optimising your content headings.
- Keep them up to 60 characters long
- Avoid one-worded headings
- Use the right font sizes
- Utilise the bold, italics and underline features
- Incorporate the target keyword in your headings
- Maintain appropriate spacing and formatting between lines
Strategically Incorporate SEO Images and other Multimedia Elements
Images, videos and other multimedia sources are a great way to jazz up your content’s presentation. They increase the aesthetic value, enhance the flow of your content and make it more audience-friendly. However, the job doesn’t just end with posting pictures. Do not forget to optimise the additional media insertions to reap the maximum benefits of your on page SEO plan.
You may be wondering why this is such an important step. The reason for this activity is pretty rational. Search engines do not encrypt photos well and also increase the page’s loading speed. Defining a clear purpose for your multimedia helps search engine crawlers identify and make sense of your content. You can optimise your images in the following ways.
- Provide alt tags or descriptions to your media
- Compress the size without compromising the output quality
- Use original media, or cite references/sources if taken from someplace else
- Save your images with a descriptive name
- Include a variety of media such as photos, videos, GIFs or hyperlinks
Ensure URL Optimisation
URL, the acronym for Uniform Resource Locator, is the address of your online real estate, much like your residential address. The uniqueness and relevancy of your URL become the face of your content’s identity. If you wish to elevate the standards of your on page SEO strategy, do not neglect URL optimisation.
You may not be familiar with this part of content optimisation. Worry not! This process isn’t as complicated as it seems like. It is a relatively simple step that requires minimal modifications.
There are two components involved in URL optimisation: domain and slug. A domain is the name of the host website where your content is being posted. On the other hand, a slug is the unique identifying factor of your URL. It would be best to focus on optimizing the slug for maximum benefits. Use relevant keywords separated by hyphens and keep them under 255 characters to get SEO-friendly results.
Use Internal Links
If you are a beginner, the technicalities of on page SEO functioning may feel intimidating and strange. However, it would help if you learned to master these functioning aspects of your optimisation plans. Internal linking is one such underrated yet significant step in this process. But what exactly does internal linking do? In the simplest of words, the purpose of having internal links is to help the audience and search engines access and read all the available content within your website.
So how does this function improve your chances of getting a higher rank? When you have a carefully laid internal linking system, it gives the search engines a fair idea of the quality and outreach of your website. If you have an appropriate and relevant scheme for your page’s links, nothing can stop you from bagging that #1 spot! Remember to be mindful of the overall content flow when internally linking your content.
Do not Ignore the Importance of External Links
Providing promotional links to your work isn’t just limited to your host website. You must not ignore external linking processes to get more visibility and reach on your web pages. Above, we read how internal links lead to the content within your host website. Similarly, external links are placed in foreign domains to generate traffic from other sources.
Some people get confused while examining if external linking is a part of on-page and off page SEO. The multifaceted nature of this practice makes it a good fit for both strategies. When using external links for on-site optimisation, you must consider the following aspects.
- Do not stuff the links without needed relevance or context
- Use optimized and well-written anchor text
- Conduct link audit processes
Maintain the Page Loading Speed
Technology is known for speeding up daily life processes. Our lives have also adapted to the fast pace of things. This speediness is no exception to the digital optimization process. Big search engines like Google spend a fortune delivering the fastest and most seamless web services. For this reason, they prefer websites that maintain and live up to the high speed.
An estimate of the global digital statistics indicates that 2.8 seconds is the optimum time for website loading. Any more than the specified duration may hamper audience retention rates. Hence, running background tech checks and modifications is important to maintain a good website speed.
To improve your website’s loading speed, you must work collaboratively with your website designer and find ideal solutions for yourself.
Make your Web Presence Mobile-Friendly
According to the data, about 60% of web searches happen on a mobile phone. If your website design does not serve the major chunk of your audience, it hurts your chances of scoring a top rank. Remember that audience attention is the defining force of your online presence’s success. You must be considerate of all kinds of users when designing a webpage to gain audience attention.
Several functions and operations in a web layout must be accommodated in your website’s mobile functioning. You must ensure a smooth and hassle-free execution of all the KPIs (key performance indicators) in a mobile view, similar to how you would like in a typical web format. Take advantage of tools like Google mobile-friendly tests to test your outcomes.
Be Mindful of the Comments
Lastly, you now know the importance of audience engagement for boosting your web presence. The clicks, views and shares determine the growth of any web content page. Another crucial method of audience engagement is comments. This feature enables the audience to leave feedback, ask questions, and enhance networking. Additionally, when search engine crawlers see a good volume of organic comments, it acts as bait for higher ranks.
As a content publisher, you must maintain a qualitative output of your comments. You can moderate the flow of comments on your webpage by adopting the following practices.
- Be regular at replying and engaging with the comments you receive
- Do not entertain spam, inappropriate or hateful comments
- Approve the comments that facilitate your content’s value
- Avoid commenters with a false image or name
With that, we end our discussion about the 11 most expert-recommended and effective on page SEO techniques. If you are a marketer, writer, creator or entrepreneur, you must learn these tricks like the back of your hand. A planned and customised implementation of these tips can elevate your online presence by a considerable leap. In a highly competitive digital world, it is essential to have your content stand out from the masses. Maintaining a strong on page SEO plan is a guaranteed way to do so. We hope these tips help you direct your online journey constructively.