Category: content writing

Top Hacks to Scale Your Content Marketing Strategy

Content is considered to be the heart of every single thing present online. Whether it’s a single product up for sale, or a huge company marketing itself, content marketing is very necessary. It’s not an individual’s job and so, you would have to seek assistance from the best content writing company Delhi. Content is very necessary for building up promotional strategies, optimizing a website, and curating different campaigns as well. 

Content has the ultimate power to enable your brand to speak and reach out effectively to its audience. There are various kinds of content marketing services, and you would thus, have to choose the most suited one out of this for your brand. Just in case your company is failing in facilitating your online promotions with the best content strategy, there are chances your digital marketing plan for the whole business is going to fail. 

To ensure that your digital marketing strategy is going in the right direction, you would have to curate a top-notch content marketing strategy. Once done with its curation, you must ensure that it is continually scaling up. Follow our ultimate step-by-step guide and know about the top hacks to successfully elevate your strategies. 

  1. Commence with the finest content marketing plan

Every kind of digital campaign, whether big or small needs to have the best plan for its facilitation. If you have a good content marketing agency Delhi by your side, they will get this planning work done for you.  If there is no plan, it’s going to lead to a lot of mess and confusion. Also, your writers would not be able to complete their respective tasks on time. 

You can maintain a content calendar and set the timeline based on the kind of content and its quantity. Depending upon the content requirements’ nature, it can be a 1-month content calendar, or for 6 months as well. You must ensure that your content calendar comes inclusive of adequate rest spaces. Also, it should have a proper mapping of the holidays, events, and season changes. With this, you will be able to prepare your content well in advance and avoid other setbacks. 

  1. Have a proofreader by your side

When you are getting the content writing services India from the best company, it will assign a proofreader to you. The majority of the businesses are still unaware of the role that a proofreader plays and they thus ignore the same. It’s not true that the writers might always be checking their content before submitting it. Most probably, they might also skip some of the errors since they have written it on their own. Here comes the role of a proofreader. 

A proofreader would witness the piece of the write-up from the perspective of a third person. Thus, he would be able to point out the significant mistakes. They’ll also ensure that the write-up looks good once they are done with the necessary rectifications in the writer’s content. Whether we talk about the content’s alignment, grammar, or tone- everything’s taken care of by a proofreader. 

  1.   Own the best content team

You need to see to it that the writers you have hired are working as per your expectations. It should be the kind of content team that you would have always aspired for. Once you have made the whole content calendar, now is the time for you to look over your content team and ensure that it is supreme enough to handle the work pressure. It should never compromise on the content quality just for the sake of meeting the respective deadlines. 

Maintaining the crucial content calendar would turn out to be useless if you don’t own a good writing team. All you need to do is acknowledge the expertise of each of the writers in your group and assign them the tasks accordingly. This would help them in working with their best interest and that too within the provided deadlines. 

  1. SMEs serve as a better option than content marketers 

Also known as the Subject Matter Experts, SMEs have always been considered better than the normal content marketers. It’s because they have got huge expertise in a particular subject. Yes, the content marketers would be able to write well via research and online articles, but the one thing that the SMEs have is experience. Till now, they would have worked in their particular subject for a lot of years and that’s what makes them the finest ones. 

  1. Use effective promotion methods

Your content stays useless if it is not able to reach the right target audience. This can be done with the help of the best promotion methods. The success of your content lies in the way it is promoted. A good number of businesses forget to promote the notable content that they have posted on their website. Simply posting is not enough, you need to let it reach the right people as well. 

Get some assistance from the best content writing company Delhi and attain the finest help in promoting your piece of write-ups. Some of the most important and result-oriented promotion methods include backlinking, social media marketing, and SEO as well. Just in case there is a mention of any external sources or marketers in your writings, you can tag them on various social media platforms as well. 


We believe that the above-mentioned information would have served as the best help for you in scaling your content marketing strategies. Thus, you should never forget to implement these tricks in your plan so that it’s always a success. Content is and will always be the king of marketing! Do not forget to take some help from the best content writing agency Delhi for your brand’s promotion. Content has the power to assist your brand climb up the ladder of success. Just ensure that you are making the finest use of this marketing tactic with no shortcomings! 

Top tools to check duplicate content on a website

A website can only rank high in the search engine results when it has genuine and engaging contents. If you have a professional website, then you need to be aware of the fact that your site cannot contain any duplicate content. Content writing is the base upon which you can build a strong business website.  If Google or any other search engine realizes that you are using plagiarized content on your website, then you will get penalized. All your efforts of setting up a successful business website will come down to zero. 

plagrizm checker

Another challenge that you may come across is that another website may use your content without any permission. If your website is getting organic traffic and is ranking well in the search engine results, then some unscrupulous digital marketers may start using your content against you. They may even succeed in out shadowing your website.

Plagiarised or duplicate content:

According to the Google Search Console, plagiarized or duplicate content is that which “completely matches other content or are appreciably similar.” It is absolutely a thing of concern when we come across multiple websites hosting similar content. Such plagiarism can affect the ranking of the website as well as it may disappear from the SERPs. Search engines simply avoid multiple pages that show similar content. If a website matches the query of the viewer, then it will display the page.

If you want to know whether a given content is plagiarized or not, then there are a plethora of tools you can try. Let’s have a look.

Top 5 tools to check if the content is duplicate or not:

The best way to detect if a given content is plagiarised or not is to use an online plagiarism checker tool. You will get absolutely free access to a wide number of duplicity checker applications over the internet. Following are some of the best plagiarism checkers that you need to check:

This is one of the best tools for checking duplicate content. This tool provides two easy options for going through a given content. You can either copy/paste the content or enter the URL of the web page that you need to check. It also offers another option using which you can skip a given URL while searching for duplicity.

Plagiarism Detector:

This is the second-best tool for plagiarism checking. You can check the duplicity of content either by copy/pasting the text, check using the URL, or by excluding a given URL. The left column will display the entered text. While plagiarised content will be highlighted in red color. The right column is meant for the plagiarised sources.


Again, a brilliant plagiarism checking tool, Duplichecker, is exceptionally easy to use, and it is absolutely free. It give s you three options via which you can check a given content. All you need to do is to copy or paste the text or upload it. You can also enter the URL of the webpage for checking.


Here’s another free tool meant for plagiarism checking. You can check a given content by using the URL of the webpage. There is no copy/paste option. Also, you cannot skip a URL during checking. It offers an elaborate report of the content, and if there is any duplicity, then the sentences get highlighted in red. 


It is quite similar to CopyScape. Here too, you can check for plagiarized content by using the URL of the webpage. The tool scans all the pages of the URL and prepares a detailed report for you. There will be two categories “your top issues” and “your pages.” The “your pages” section cover the duplicate content and provides a comparison with another site. If you click on the duplicate content, the plagiarism percentage will be shown in another new tab.

It is highly significant that you keep a routine check on your contents and make sure that they are not being stolen or plagiarized. Plagiarism issues are quite easy to be fixed. You can get in touch with the sites that have been using your content without prior permission. Also, it is better to get yourself registered and acquire a DMCA badge. Their job is to take down the sites which have copied your content. In return, they will charge you for this service. If you display this badge on your website, content copiers and scrapers will stay away.

If you are not sure that your digital marketing company is providing you with effective and genuine content writing services, then you can try the top-rated digital marketing services of Webgross Solutions Pvt. Ltd. It offers the clients genuine and highly engaging content that appeals to the minds of the visitors. Besides, it is a one-stop solution for all your digital marketing needs. You should definitely give it a try!

Why is content writing ‘the king of marketing’?

Ever wondered why content writing had become the backbone of digital marketing.

Today every business, small or big, is hiring content writers. Well, content writing is the art of strategical framing the content so as to drive the maximum number of sales. It is done for selling a brand, product, service or name.

It is an undeniable fact that content writing services have become the building block of many successful brands and companies.

With the advancement of technology by manifolds, each business person or even small entrepreneurs are switching towards online marketing.

That has proven to be a great decision as the outputs of this shift are greater..!! Now, you must be wondering that why content writing is called as the ‘king of marketing’?.

Well, there are many reasons behind this term that is now strung with content writing. Let’s see why everyone is running for a content writing company.

Better the content, better is the SEO

SEO plays a crucial role in improving your visibility on the web, which is the first goal of digital marketing.

So, if you want to generate an enhanced SEO, then you have to invest in excellent content writing services firstly.

seo content writing
source: backlinko

Creating the relevant topics frequently that are under your niche is another crucial aspect of gaining results of the investment that you have made in digital marketing.

Build-up a trustworthy and prominent reputation

The content that is published on your website is the reflection of your work. People will judge your services and products from there only.

So it is necessary to shift your eyes towards this segment. Yes, the quality of the write-up is the foremost thing. Therefore it is advised to hire the best content writing services.

Enhances the website conversion rate

Website conversion rate can rise to as high as 6 times which is a significant stroke.  Content writing helps to generate leads and builds up an unwavering relationship.

Drives the traffic to your website

High-quality content that has the power to engage its target audience can help to increase the rabble on your website. Being noticed for good is the key purpose of marketing.

An engaging content writing company is an apt choice for promoting your work and your services.

Talk one-to-one with your customers

It is an unfailing way of mass communication. You just need to publish the best quality content on the topics that are desired by your customers. This is an excellent way to talk to all of them at once.

You can clear all their doubts and escalate their interest in knowing more and more about your services, products and brands.

Not only these, but there are plenty of more major and minor reasons because of which content writing services or content writing company are in high demand and profit.

An engaging write-up can do wonders for your site, and this is why it is now the backbone of digital marketing without a doubt.