Our vibrant team plans, shoots and edits voxpop videos for brands across Delhi aiming to capture real reactions that blend seamlessly with social feeds. We make sure that these videos are ready to post within days, not weeks.
Interviews Shot
Avg. Delivery
Brands Served
NCR Locations
Voice of people, also known as “Vox populi” is a public opinion video shoot where people review your product and brand on camera through short, unscripted street interviews.
A traditional interview is planned, seated and captured around one subject. Whereas, a vox pop captures people’s honest reaction and is quick, unscripted and keeps moving between people.
Audiences tend to trust strangers more than paid talent. Unscripted content appears authentic, and holds attention longer which gives brands the social proof that polished ads can not fake.
Webgross's approach to production is a quintessential content engine: fast, structured and built for volume. Everything from scripting, on-ground direction to editing takes place under one roof.
Whether its a single shoot or ongoing pipeline of brand vox pop videos across Delhi, every package is built around your brand, and audience.
Production and brand clips shot at high-footfall locations around Delhi.
A structured public opinion video shoot is filmed to collect honest consumer feedback before launch.
Capturing on-ground reactions at campaigns, launch parties, exhibitions and pop ups.
Vertical with captions UGC street interviews videos created particularly for Instagram reels and youtube shorts.
Whether you prefer fully candid street reactions to a guided question set. It is entirely up to you.
You can schedule your shoot at any location that suits your brand and audience across Delhi.
We have a team of skilled creators that manages everything from scripting to final export. So there is not need to juggle with the list of multiple people to coordinate.
Videos are shot and delivered within a week.
We understand your brand and target audience and begin scripting based on those requirements.
Scripts are written to bring out authentic reactions out of the consumers.
We find the spots that are filled with your target audience. This brings faces that fit your brand image.
We manage everything from shooting , directing, and managing the crowd.
We do colour grading, add subtitles and cut it down to versions that increase engagement through reels, shorts, and stories.
We deliver files according to your requirement.
Webgross isn’t a freelance network that becomes active for a shoot. As a full-service vox pop content agency Delhi brands return to. We have an in-house team who have an expertise in Delhi street that no outsourced crew can match.
Start Your Campaign →One team manages everything, from scripting to final export.
We know exactly which locations bring the right crowd and footage.
Standard delivery is done within 48 to 72 hours.
Every shoot is edited for reels, shorts and long-form in one pass.
Every industry has a different way of interacting with its audience. We create the questions, tone and platform mix according to the customer engagement rates, so that the content fetches measurable results.
Placeholder quotes below — swap in your real client testimonials before publishing.
"The turnaround time is unmatched — we send raw footage and get platform-ready videos back in 2 days, every time."
"Our Instagram engagement improved noticeably after switching to Webgross for reel editing."
"Consistent quality across every video, and the revision process is quick and easy to work with."
From D2C brands and healthcare providers to real estate leaders, more than 150 businesses across Delhi NCR have trusted WebGross to build an impactful social media strategy that drives engagement, strengthens brand presence, and delivers measurable growth.
Vox pop is derived from the latin word “vox populi” which means voice of people. It is a style of video where authentic reactions and opinions of people are captured on the street about a brand or product. Instead of using actors or paid spokespeople, we seek genuine reactions that resonate directly with people.
A traditional interview is planned and scripted in advance and features people who are paid to appear in front of the camera. Meanwhile, a vox pop interview captures the real reactions and honest opinions of people. Nothing is planned or scripted, people are randomly asked to review a product or brand on the street, which tends to attract more audience than the former method.
Consumers believe other people more than they trust brands. This is the reason why vox pop does so well on social media like instagram and Youtube. Positive feedback that fits the brand image left by people on the street seems more believable than any ad or scripted testimonials.
The questions are scripted to get authentic and real answers on camera but the answers are completely unscripted. We ask the questions in a way that feels real and receives natural reactions that makes vox pop content more effective.
A lot of brands approach us not just for social media, but to understand their target audience, or solve a doubt. We arrange the shoot around that research and deliver that gives you an insight on what your audience wants or requires.
We deliver the final edit video within a week of the shoot. We do colour grading, add subtitles, captions and edit the video to your format and ratio requirement.
Yes, we do. One vox pop interview can be broken down into multiple short clips each showing a different reaction, answer, or theme which help in generating a week’s worth of content. We deliver all the versions according to your requirement and are ready to post across Instagram, Youtube, and other social media platforms.
Tell us your brief and we'll get back with locations, timeline and a quote within 24 hours.
Tell us about your brand in 3 quick steps — we'll build a custom video editing plan that fits your content needs.
All it takes is a 20 min call with our team. We understand your requirements and share with you a customised video editing plan at no cost. There is no pressure, no follow up sales call, the decision is yours to take.
Fill the form and our team will reach out to you within 2 hours. You will be connected to the person who will be working along on your project.