What is AI Marketing in 2024?
Artificial Intelligence (AI) is everywhere, whether you like it or not. You may often wonder What is AI Marketing and why there is so much hype around it. The reason is, the advent of AI has revolutionised the way digital marketing works. One such invention is AI marketing. If you are still unsure of What is AI Marketing, then this blog is for you. Let’s understand AI Marketing in detail and How AI Affects Marketing strategy of brands.
What is AI Marketing?
AI Marketing is the type of marketing that utilises artificial intelligence to gain better insights into the customer’s behaviour and preferences. It works towards analysing all such aspects to be able to deliver content that speaks to the user. AI guides the marketing assets that you may use for streamlining the customer journey. Examples of this may include targeted advertising, chatbots, and other real-time personalised content generation.
Why is AI Marketing getting all the attention?
AI Marketing is advancing the standard digital marketing practices by making content delivery more user-centric. It takes over marketing elements that include data analysis, media buying, automated decision-making, real-time content generation and more. Here are some of the important highlights of What is AI Marketing doing to shape the future of marketing:
Access to virtual agents:
Users love the personal touch that AI-powered chatbots offer. These virtual assistants enhance the customer experience by serving users with timely information that influence their purchase decision.
Concise and Centralised Data:
AI Marketing collects, organises and assesses value-driven marketing data. This automated feature saves time in manually collecting data for customers. It even stores this data in one place, eradicating the need for confusion.
Better A/B testing:
AI-driven marketing efforts ensure fast and better A/B testing for campaigns, algorithms, and other marketing efforts. You can get quick insights into what may or may not work for your user base. You can leverage these results to come up with a better marketing plan.
AI Content Creation:
Machine learning and AI-powered natural language processing model works together to generate marketing content that evokes action. However, AI cannot beat the creativity and imagination of human writers, but it still excels in generating tailored ad copies, killer subject lines, and delivering personalised content to users.
Must-know examples of AI Marketing
Now that you are well aware of What is AI Marketing, let’s look at some well-known brands that leverage AI Marketing in the best way. These are-
Netflix has been using AI Marketing to deliver the right message to the right user at the right time. The simplest example of this algorithm is when you see your favourite actor’s thumbnail on the recommended movies by Netflix. The result is on the basis of your watch history of movies on the platform.
Like Netflix, Spotify also leverage the same AI marketing algorithm and recommends songs from your favourite artists time and again. You may also receive personalised emails from Spotify for curated benefits and recommendations. Just know that AI marketing is functional behind the scenes.
Amazon also utilises AI Marketing for customising recommendations for products that the users have been searching for on other platforms. The machine learning algorithms are at play when Amazon curates product lists for intended successful purchases.
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These brands have utilised the Benefits of AI in Marketing their respective brands, in order to make the best out of it.
Pros and Cons of AI Marketing that You Must Know
Pros of AI Marketing:
- When every AI Marketing effort is put in the right direction, it can boost your Return on Investment (ROI). This is one of the prime Benefits of AI in Marketing.
- It strengthens your relationship with your customers for the long term.
- AI Marketing has the ability to make better and strategic decisions for marketing.
Cons of AI Marketing:
- The content that comes with AI marketing might be repetitive and may vary in quality.
- Some users may have privacy concerns with AI marketing assets using their personal information.
- AI marketing can also lead to non-quantifiable results that may be difficult to measure under KPIs.
Use of AI Marketing Tools to Grow Your Business in 2024
AI Marketing Tools make effective use of artificial intelligence softwares to automate business decisions. These decisions help businesses to analyse the latest marketing trends and come up with effective marketing strategies. Some of the best features of AI Marketing Tools are-
- Monthly Calendar Generator
- Content Creation
- Carousel Making
- Customised post creation
- AI Video Generation
- Subtitle generation
If you can make best use of these tools, then you can save a lot of time and effort and make significant changes in your business planning and marketing practices.
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AI Marketing is the new-age marketing type that leverages Artificial Intelligence and Machine learning algorithms to deliver content that matters to the audience. It is not only affordable but provides valuable insights into customer behaviour. Platforms like Netflix, Amazon, and Spotify are utilising it, and so can you! With each passing day, businesses as well as individuals are realising What is AI Marketing and how they can leverage the power of AI marketing to boost growth of their businesses. But keeping the limitation of AI in mind is advised as you may not want to blow it all for the sake of trends. Analyse how you can incorporate it into your business and see how fast it streamlines your marketing.