brand marketing
As a marketer, your primary concern may be how to increase traffic to your website. But the good news is that you are not alone. Many marketers around the world are struggling with the same challenge. But how do you come out of it and drive more traffic to your website? In this blog, we have compiled the top 20 ways to Increase Traffic to Your Website. Read further to know the proven ways to optimize your website for traffic.
What is website traffic, and why is it so important?
Website Traffic is the metric that allows marketers to know the number of visitors or users accessing a website over some time. It is one of the significant metrics widely utilized by digital marketers and website owners to analyze the reach of their websites. Website traffic is undoubtedly the most crucial aspect of knowing how well a website performs and reaches target users.
For example, Google is the top search engine globally, with 93% of all internet users using it. It’s the go-to place for billions of people looking for things online, like products, information, and services. Due to this, Google is the most-visited website in the world, attracting a whooping 85.1 billion visitors as per stats for the year 2023.
The more the website traffic, the better your chance of attracting new customers. Website traffic is also an important metric that establishes your brand awareness by making you rank on search engines. There are several ways to measure website traffic, like the number of visitors, page sessions, views, and other unique factors. Learning how to increase traffic to your website is a long road you can conquer by leveraging effective methods. Please record the improvements while you know how to boost website traffic.
20 Ways to increase traffic to your website
Numerous methods are available today to increase traffic to your website, but they may work differently for some websites. Knowing which methods work best for you requires you to know the top ways that drive results. Here are the best 20 ways, both paid and unpaid, to increase traffic to your website.
Unpaid Ways to Increase Traffic to Your Website
There are some proven unpaid methods that you can try to increase your website traffic. They are not only practical but are easy on your pockets. Here are unpaid ways to improve website traffic.
1. Content Creation
Content Creation is crucial to focus on while you learn how to increase web traffic. The best way to begin it is by creating content through blogging. You must come up with content that attracts your target audience. Conduct SEO research for each blog. It is suggested that you must publish at least 2 to 4 blogs per week. Doing so has the possibility of increasing your website traffic by 4x.
(Image Source: https://www.freepik.com/free-vector/hand-drawn-essay-illustration_39879138.htm#query=content%20writing&position=0&from_view=search&track=ais )
2. Content Repurposing
Repurposing an old blog is one of the efficient yet effective ways to boost traffic to your site. To perform this method, all you have to do is look for the articles that were a hit on your website but have yet to be found. Updating such content with fresh information, stats, and opinions can make it brand new for your website. Chances are that you may see a 10 to 20% uplift in your website traffic.
3. Email List Building
Email list is an emerging way to increase traffic to your website. It gives you the direct access to your target group to start a conversation or urge them to check out your website. This email marketing technique can significantly extend your reach daily or weekly. You can easily get started with it by building a subscriber list. You can always monitor email marketing performance using tools like Mailchimp, Campaign Moniot, Constant Contact, etc.
4. SEO Optimisation
Almost 93% of online experience begins with search engines. Make sure you don’t take this lightly when you are trying to increase traffic to your website. Using the best SEO practices is the key to getting closer to Google ranking factors. Some major ones you must accept to abide by are using keywords, creating high-value content, using catch audience-centric headlines, including visual content, and keeping the technical SEO practice in mind.
5. Collaborating with Influencers
Influencer Marketing has made its way in establishing business credibility, and it’s not going anywhere anytime soon. Reaching out to influencers who can represent your product and service drives significant traffic to your website. Influencers generally post links to websites, give reviews, share discount codes, and announce giveaways. This helps your business reach out to a vast pool of audiences.
6. Generating quality backlinks
Creating quality backlinks is an integral method to increase traffic to your website. When a website enjoying a high authority links to your website, it transfers your credibility and authority. Backlinks let your website attract a significant amount of referral traffic. This helps you rank well in SERPs (Search Engine Results Pages). It is a perfect way to give you a constant traffic flow.
7. Experimenting Mobile Optimisation
Mobile devices account for more than half of web traffic via search engines. Almost 96% of Google’s search query comes from mobile devices. If you optimize your website for mobile then it can help you capture this heavy traffic. Even Google has successfully implemented mobile-first indexing, so you can let your website fall behind the trend.
8. Performing Technical SEO
Technical SEO is one way to improve website traffic that you must pay attention to. It focuses on your website’s backend operations to ensure that web pages are technically organized and implemented. Technical SEO can increase your organic traffic by 50%. It includes working on fixing broken links, setting up language meta tags, creating XML sitemap, and others.
9. Opting Video Marketing
Video Marketing might seem like a lot to do for SEO, but it promises substantial gains that you cannot avoid. Today, almost 77% of online users from 15 to 35 years of age are actively consuming video content. You can easily use it to redirect users to your website by adding a link in the description or simply posting the video. Social media platforms are also preferred to leverage the benefits of video marketing.
10. Utilizing SEO tools
Understanding the prominent SEO tools can make a difference in your website traffic-driving efforts. You can leverage top-performing SEO tools like Ahrefs, SEM Rush, and Google Analytics to revise your SEO strategy. It helps you analyze what’s working on your website and what needs to be added. You must use the insights from these tools to develop future SEO strategies.
11. Priortise Local SEO
Performing Local SEO practices is a must to have a flourishing online presence. Registering your business in Moz Local and Google My Business can provide a good amount of website traffic daily. Target the keywords that would make your business appear in the top local searches. Your business directory registration must have all the relevant details applicable to the user.
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12. Internal Linking
When you are learning how to increase traffic to your website and have a website visitor, your goal should be to help them navigate other pages of your website. Internal linking lets you link one website page to another using anchor text. Internal linking can be achieved using a pillar cluster model that arranges website content by focusing on a specific topic and search term. It only boosts site credibility but also keeps your audience hooked to your site.
13. Organic Social Media
Organic Social Media is a concept that has been introduced previously. If done right, it can help you learn how to boost website traffic. You can utilize social media platforms to redirect them to your website. Features like Instagram story swipe-ups are popular among businesses to attract a massive reach to their targeted web pages. Taking help from expert social media marketers can help you attain organic traffic via social media.
14. Running A/B Test
A/B testing identifies which version of a campaign yields the best performance. By conducting these tests, you can gain valuable insights into your audience. This enables you to craft personalized content that effectively attracts visitors to your website. You can then make a long-term plan on how to increase web traffic by delivering the most relevant content to your target audience.
15. Publishing Webinars
People love gaining knowledge for free. You can easily use that by posting free webinars or webcasts your audience is interested in. You can use topics where you share your industry expertise and create a sense of emergency to attend the webinar. If you want it to bring quality traffic to your website, make sure you make it engaging and relevant.
(Image Source: https://www.freepik.com/free-vector/webinar-concept-illustration_12079894.htm#query=webinars&position=1&from_view=search&track=sph)
16. Engaging with your community
Be a part of a community that includes your costumes, industry experts, other brands, and influencers. It can boost your brand visibility by representing your website to many people. Small actions like replying to a review on Google or sharing an influencer post may add to bumper engagement on your website.
17. Sharing your industry news and trends
Informational content is the key to speaking to your audience. Sharing the latest industry news or trends as a blog or social media post instantly gets more clicks. You can also publish such content on other websites if you are new to guest blogging. Taking help from social news-sharing platforms like Quora and Reddit might help you strategize for such content better. It will also help you to leverage more ways to increase traffic to your website.
Paid Ways to Increase Traffic to Your Website
Paid Advertising is a quick method to increase traffic to your website. You can opt for pay-per-click ads in the search engines to attract traffic. The same can also be used via social media platforms where the traffic will be directed to a particular website page. You can begin running sponsored ads, display ads, etc, along with a combination of website and social media ads.
18. Paid Advertising
Paid Advertising is a quick method to increase traffic to your website. You can opt for pay-per-click ads in the search engines to attract traffic. The same can also be used via social media platforms where the traffic will be directed to a particular website page. You can begin running sponsored ads, display ads, etc, along with a combination of website and social media ads.
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19. Giveaways and Contests
Who doesn’t like to giveaways and contests from their favorite brands? Not only is it a simple way to increase traffic, but it also allows you to engage with your targeted customers. You can easily host such giveaways on your website or social media platforms. Make sure your giveaway ad copy has the relevant keyword of your business.
20. Guest Posting
Guest posting is another effective way to increase traffic to your website. A guest posting strategy requires you to find a website that is suitable for your business. You also have to write a pitch to publish your guest blog. This method of increasing traffic shows that you are active in your field and using quality backlinks to establish authority.
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Final Words
By now, you must be aware of the top 20 ways to increase traffic to your website. From Paid Advertisement to SEO optimization, you can experiment with all the feasible methods to see what’s working on your website and what’s not. You will experience a rush in your website traffic if your efforts are aligning in the right direction. However, if it’s not, then you may immediately need to revise your strategy. Increasing website traffic is a long journey that you must crack with patience and consistency.
