Blog /Increase Website Conversion Rate: Top 5 Tips

Increase Website Conversion Rate: Top 5 Tips

Over three-fourths of the entire population looks for the product online before reaching out to buy it, and therefore having a robust online presence is quite essential these days. The appearance of your work on the web attracts the people to buy your service or product. The best way to attract potential customers is to have a detailed online image by constructing an informative website. The golden rule is to create traffic on your site. This traffic is directly proportional to an increase in sales and hence increase in the revenue, which is the ultimate goal of any business. For achieving this, one should know how to improve the website conversion rate.

WHAT IS WEBSITE CONVERSION RATE?

Website conversion is the percentage form based on the ratio of people that are directed towards your website to buy or view your products or services. It is the segment of visitors who convert an offer. The visitors can be converted through direct links, webinar registrations, sales, etc.

Here are some of the tips to increase the conversion rate of your website:

Use Of Heat Maps: It is vital to know where your customers are gravitating. This will help you see the nature of your target audience and hence will let you know about your lacking point.Heat Maps provides you with the breakdown of the most visited pages of your site. The use of it will allow you to know the pages that are not getting a positive response, and rebuilding those pages is the best option at that time.

Remove distractions: It is proven that removing unwanted navigations from the page can increase the conversion rate for the website by 40%. It is not an easy task to remove distractions as many of them are essential for your business, so this eliminating these has to be done smartly and wisely. You should remove as many distractions as you can. Some unwanted navigation could be a confusing image or testimonial.

Creating contact forms and Call-to-Action buttons: It is a smart choice to know a little more about your potential customers. One of your top concerns should be to get their email address and phone number. This will create a direct link between you and your customers. Adding a Call-to-Action button gives a hint to them about what actions they should take.

Opting up for a professional team: The most efficient way to increase the conversion rate on website is to hire a team of professionals who can provide you with an informative website. You need to update your site regularly.

Building a trustworthy website: To improve your online presence, providing good quality proof, your previous work is essential. This creates trust. Also, you should have reviews of your loyal customers. This will gravitate the visitors to purchase the product or the service.

CONCLUSION

Creating a strong and positive image of your product or service on the web has become the need of this hour because over 70% of the potential customers surf the web before using it. To achieve this, you need to increase the website conversion rate. This can be done by using heat maps and by eliminating all the unwanted distractions. Also, you should hire a professional that keep can maintain the quality of your website.

To increase the conversion rate of website you can contact Webgross Pvt. Ltd (https://thewebgross.com/).

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It’s the effectiveness of converting prospects:

It is effortless to get someone to come and check out the shopping cart, but the real win is when that person clicks on the ‘Buy Button’ and end up purchasing. It is to be noted that even very qualified prospects can bail at the very last moment, which runs like a terrible experience of checkout.

On the very homepage, thrive cart claims an offer of ‘high-converting cart pages’ amongst the various things it offers

Does Thrive cart have an A/B testing feature?

Thrive cart is known to have a very robust A/B testing feature, which gives room to one to test the various products against one another. The products can be the same with a few changes here and there or can be completely different products to compare which product performs better. The A/B test generally rotates all the variations until a set of time has been passed, at a point in which it will show the winner.

Is Thrive cart there during the tough times?

Thrive is one of that shopping cart software that always has your back. During the use of any process, an individual faces several roadblocks in terms of understanding the process; technical challenges faced unscheduled downtime etc. In such a case, an appropriate line plays a vital role.

The documentation of Thrive cart is loaded with supportive articles to teach all the dos and don ts. Although the material uploaded by technical staff is fundamental, but is extremely useful for all the first-timers. The user interface of Thrive cart makes it a dream to navigate for all the customers. Everything you expect is served to you. Everything you dream is right in front of you.

This is the reason why the low-level issues don’t arise in thrive Cart. It is sporadic that these issues arise. For instance, if they ever end up appearing, there are enough documents to help it recover.

Thrive cart gives several options to connect with the administrator such as Facebook; one can also fill the query sheet, and the admin is very quick in replying or even through an engagement group, which consists of approximately 5K members.

However, one of the drawbacks is that it does not offer a direct line to contact, which eventually results in a slow response.

How much does Thrive cart fit into the Tech Stack?

When talking about shopping carts, it is essential to integrate them properly with the rest of the tech setups. ThriveCart has always been very confident about publicly sharing their integrations, which consist of an extensive portfolio considering that they have been in the business for very little time compared to the other giants.

Currently, a lot of their integration lies under the caption on Email marketing, which covers several email providers such as MailChimp,Drip, ConvertKit, and ActiveCampaign etc.

Now does Thrive Card Help in boosting sales?

Thrive card has several ways to help with boosting sales, such as:

A.Coupons and discounts:

The shopping cart software has a whole new subsection for discounts and coupons where every small detail is given priority. It offers features to fixed-amounts, the expiry date of the ticket, etc.

B.Bump Offers:

Bump offers as compared to Coupons have very little flexibility, which is intentional and a strategy. Bump offers are generally added to the initial total of the order, and it helps them to benefit from things such as coupons, payment plans, and attribution of the affiliate. Very few shopping carts use the facility of Bump offers, and Thrive Cart is one of the core ones to offer this.

Conclusion: Overall, Thrive Cart is handy and emerging to be one of the leaders in the segment of shopping carts and eventually building loyal customers.